Twin Vee names new CTO
Twin Vee PowerCats, a Florida-based manufacturer, distributor, and marketer of power sport boats, has appointed Carol Hindsman as its new chief technology officer (CTO).
Hindsman, an experienced engineer and technology executive, will oversee the development of Twin Vee’s Pro-Direct Platform, an online marketplace designed to streamline the boat-buying process and increase customer satisfaction, with the goal of expanding the company’s market reach across the US.
Hindsman’s background includes roles at various companies ranging from startups to Fortune 500 firms, including G.E., WorldCom, and Ryder System, Inc.
“Joining the Twin Vee team represents an exciting opportunity to leverage my background in engineering, technology, and leadership to contribute to a company with a strong legacy and commitment to innovation,” Hindsman says. “I’m drawn to Twin Vee’s mission of delivering an exceptional boating experience, not just through design and craftsmanship but through attention to detail and customer-centric innovation. I’m excited by the prospect of working with a team that shares my passion for excellence and strategic thinking while providing customers with versatile, best-in-class boats for their recreational needs.”
As CTO, Hindsman will lead the development of the Pro-Direct Platform, a digital boat-buying platform based on concepts used in the automotive industry, including real-time access to dealer inventory and a personalised portal for managing purchases.
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