exhibition centre

Navico Group has announced the opening of an experience centre in Alicante, Spain. The new facility will provide a hands-on, interactive environment for customers to interact with Navico Group’s extensive product lineup. 

Ton De Winter, EMEA President, Navico Group says: “Our new Experience Centre marks an exciting milestone for Navico Group, providing a space where our customers can engage with our solutions in a truly transformative way.

“This facility represents our commitment to equipping our partners with the tools and knowledge they need to enhance their service offerings and, ultimately, better serve the end consumer. The positive feedback we received during our recent customer conference in October highlights the value of this centre as a collaborative space for innovation.”

fishing boat in experience center

Previously a shared office space for Navico Group employees, the Alicante hub has been revamped into a dynamic centre featuring advanced training rooms and a comprehensive showroom. This versatile space will provide sales and service training and serve as a venue for international training, fostering stronger connections and product knowledge among the firm’s employees. Although the experience centre is focused on B2B support and not open to the public, the firm states the impact will be “far-reaching.” 

Navico Group hosted a three-day conference for customers from across Europe to mark the official opening. Attendees engaged with leadership and participated in hands-on workshops and on-water demonstrations. In addition, the firm held one-on-one meetings with sales and product teams to discuss strategies for the upcoming year. 

conference room with people in

“This conference emphasised the importance of face-to-face interactions in strengthening relationships with our customers and staff. We believe these connections will foster long-term partnerships and ultimately deliver better experiences on the water, on the road and beyond,” adds De Winter. 

Images courtesy of Navico Group: EMEA Experience Centre

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